We help small and mid-sized CPG companies and private equity firms grow, accelerate and protect their R&D value.
We make every R&D dollar work harder.
Proven at Procter & Gamble. Customized for you.
Taliesin Partners is a Cincinnati, Ohio-based B2B consultancy specializing in R&D, product development, regulatory strategy and innovation. We work as hands-on, embedded partners with small and mid-sized consumer packaged goods (CPG) companies and their private equity firms, in the US and internationally, to help them get the most from their portfolios.
Which of these sounds familiar?
We close the GAP between your R&D and its hidden value: Grow, Accelerate, Protect.
GROW
"Our owners want growth, and we haven't launched anything new in years."
"We have plenty of ideas but tend to prioritize the low risk options over higher growth opportunities"
"Our projects end in small, incremental gains…or even worse…..are cancelled."
ACCELERATE
"We don't have the capacity or expertise to solve our most urgent problems."
"Decision making, testing, validation and regulatory hurdles are slowing us down."
"Our pipeline has stalled."
PROTECT
"A regulation is putting our best seller at risk."
"When we have a breakthrough idea, we have no idea how to stop competitors copying it"
"We received an FDA warning letter, or a competitor is challenging our claims."
Ask different questions. Unlock better outcomes.
GROW
ZzzQuil
$125M first-year sales.
Reframing an existing OTC ingredient around the desire for a good night's sleep, rather than developing a new one, created a new brand.
ACCELERATE
Wella and Clairol
Turbocharged R&D
Computer modeling screened billions of hair dye molecules in hours, not decades, finding new dyes that met EU safety rules, kept the brands on shelf, sped launch, and earned patents.
PROTECT
Cascade Canada
+4 share points.
What looked like a product problem was really a U.S.-Canada mismatch in consumer needs and habits. A new campaign built for Canadians fixed it, avoiding a costly, unnecessary reformulation.
TWO P&G EXPERTS, FOUR CRITICAL DISCIPLINES, PARTNERS YOU CAN TRUST
How we are different.
Before choosing any solution or investing a single dollar, we assess your unmet needs and map them to your brand equity, expertise, core competencies, technologies and IP, to identify where to Grow value, Accelerate development, and Protect what matters. The consistency in our approach:
Critical Problem Definition
Pinpointing the highest-value problem with our proprietary methodology.
Deep CPG R&D Expertise
Connecting consumer needs, science and brand equity for a faster, more profitable path to market.
Human + Digital Intelligence
Pairing expert judgment with AI, modeling and simulation, for better, faster and more novel products, used only where they improve outcomes.
Regulatory & Commercialization
Resolving regulatory, claims and IP risks early for cosmetics, OTC drugs and dietary supplements in the US, Canada, EU and Latin America to de-risk the route to market.
TRUSTED, HANDS-ON PARTNERS
Big-brand expertise. Right-sized for your business.
Richard J. Cooke, Ph.D. and Stevan D. Jones, Ph.D. bring P&G R&D, regulatory and innovation expertise and leadership behind some of P&G’s biggest brands to your business, without the cost of a full-time hire. You work directly with the partners, not a junior team.
ONE STARTING POINT
Start with a complimentary discovery meeting.
No need to arrive with the answer. Bring the problems and opportunities you want to solve.